Connect your Google Analytics 4 account and get a comprehensive configuration audit with actionable recommendations — in seconds.
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Checks property config, linking, enhanced measurement, retention, attribution, signals, audiences, key events, and custom definitions.
Get a plain-English write-up of what's working, what's broken, and what to fix first — written by AI trained on real GA4 audits.
All checks run in parallel. Results in under 2 seconds, with a 0–100 health score and prioritised next steps.
Every audit produces a scored report with specific findings and AI-written recommendations.
Your most urgent issue is the missing BigQuery export — without it, you're limited to GA4's 14-month data window and can't run custom SQL analysis on your raw event data. This is a significant gap for an education business handling multiple brands. The good news is your core setup is solid: Google Signals is active, data retention is at 14 months, and you have 6 key events tracking conversions...
Three steps. Under 30 seconds. No technical knowledge required.
Sign in with your Google account. We request read-only access to your GA4 configuration only.
We list all GA4 properties you have access to. Select the one you want to audit.
11 checks run in parallel. You get a scored report with AI-written recommendations in seconds.
Every audit covers these 11 areas of your GA4 configuration.
We take privacy seriously. Here's exactly what happens with your data.
We request analytics.readonly scope only. We cannot modify your GA4 settings, data, or configuration.
We never access or store your traffic data, user data, or event data. We only read your property configuration settings.
Your OAuth tokens are encrypted with AES-256-GCM before storage. All connections use HTTPS. We follow Google's security best practices.
Yes, completely free with no strings attached. We built this tool to help businesses understand their GA4 setup. If you want deeper help, our team is available for full implementation audits — but there's zero obligation.
We request read-only access to your GA4 property configuration via Google's official OAuth 2.0 flow. This means we can see your settings (like data retention, attribution model, linked services) but we cannot modify anything, and we never see your actual analytics data (traffic, users, events).
Yes — after connecting, you'll see all GA4 properties your Google account has access to. You can audit any of them. Each audit runs independently.
Each of the 11 checks is weighted by importance (e.g., key events and enhanced measurement are weighted higher than custom dimensions). A passing check gets full points, a warning gets half, and a failure gets zero. The total is normalised to a 0–100 scale.
This free tool audits your GA4 admin configuration — property settings, linked services, and measurement setup. A full audit from Sense Data Lab also covers data quality, tracking accuracy, GTM implementation, eCommerce setup, custom reporting, and provides hands-on recommendations with implementation support.
Absolutely. You can revoke access at any time from your Google Account permissions page. You can also click "Sign out" in the app to end your session.
We're a registered Australian analytics consultancy based in Port Macquarie, NSW. We help businesses across Australia with GA4 implementation, data strategy, and analytics consulting.
It takes 30 seconds. Free forever. No credit card required.
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